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    June 4, 2010
    Buyers Like the Pretty Photos

    I’m beating the photo drum yet again.  Taking a look at a “quiz” on the National Association of Realtors web site and one of the questions was: What feature on real estate Web sites do customers most frequently say they find the most useful?

    Of the choices, I picked “Photos of the property”…

    Sure enough, the answer is correct.  So why in the world do sellers not request that their agents put multiple photos online when the home is listed?  I just performed a random search on my own MLS using the price range of $130,000 to $140,000 – an average priced home, really.  Of the almost 100 listings that came up, ELEVEN homes had only one photo or none at all.  That’s over 10 percent of the homes listed!

    When you hire an agent to represent you, make sure they do their job.  Take photos, post them online.  It’s what buyers want.


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