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    October 28, 2008
    The Magnet or a CD?

    Calendarvcd It’s that time of year again … time for Realtors from across the country to pick out what they’re going to mail their clients for Christmas! 

    Do I choose the old refrigerator calendar so I can slap my business card on top, thereby allowing the people on my mailing list to look at my goofy picture all year?  The cost is .41 cents each, plus .42 to mail.

    Or should I splurge and invest in a CD that has Christmas songs?  That cost is $1.75 each and will also cost .42 to mail.  Expensive, but much more memorable.

    A friend of mine heard me pondering this the other day and yelled across the room, "The Christmas CD! I hate those calendars!"  It may be time for me to splurge.

    Have you ever received a gift from a business around the holidays that was truly memorable and appreciated?  What would you like?

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    Comments

    Peanut Brittle! I received a small box packed with the most scrumptious peanut brittle. Can't remember the name of the company, but while I was searching for it I did discover: FannieMay.com and their peanut brittle! Ha! It might be a good selection.


    The question I'd ask is "why are you giving them out in the first place?" Is it to say thank you, to spread a message, or so that they'll think of you (maybe) when they go to get a glass of milk?

    If those are your two options, the CD seems to fit the time of year – it's a gift, something that can be enjoyed and shared. A calendar just sits there, sometimes looked at but rarely used. Nevertheless, Think about the * reason * to send the gift …

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